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Ninety Percent UK:

Way back in 1988, our co-founders Para Hamilton and Shafiq Hassan met and a bond was formed over John Lennon, David Attenborough, world music, disappearing tribes and craftsmen, and the virtues of organic food, amongst other things. Back then, and somewhat ahead of her time, Para said to Shafiq, "Planet comes first", and its this ethos that has powered their business partnership and friendship for 30 years in the garment industry - culminating in the creation of an industry-leading garment manufacturing facility in Bangladesh that puts planet and people before profit.